Gus is an author and publishing executive with more than 40 years’ experience in building audience engagement. Today he provides digital media consulting services through his own company, August Insights. His success in building audiences is based on the cost-effective use of engaging content and demographic targeting. Some of his recent projects have included creation of an online media strategy for Health Evolution, a company serving healthcare executives and content development for HIMSS. He has written six books on technology including the PC Magazine Guide to Windows and The AOL Money Guide. He lives in Mount Kisco with his wife, Dorothy.